Market Your Salon The Right WAy!
Quality Keep ClientsBuying quality means you buy only one time. Buying based on a low price means poor usability and replacement after a year or two. How do you know what is quality online. It's not easy but remember the lowest price is seldom the best quality. Look for a price that allows the furniture to be made using higher end materials. Look for a reference to the materials used such as ISO approved for fire etc. Look for longer manufacturer warranty.
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Go for the BESTClients can see the difference between cheap and upper end. They see upper end furnishings and expect to pay a little more. Think about it. Simply having higher quality furniture is like a receptionist telling everyone that walks in that you will be charging 15% more than the place next door and they are fine with it. this is before they ever see you work! Perception is worth a lot more than you may realize.This means more profit for you.
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Go for the WarmthMake the salon an inviting place even when you are closed. People on the sidewalk will take notice and check you out when you are open.
At night some salons have hundreds of prospective clients driving past or walking down the sidewalk. A softly lit store allows them a peak of what is inside. If your chairs make a statement they will be back to learn more. Plus make it easy, put your phone and website on the door so all can see and bookmark for later. |